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Selfie Powder

Brighten Up Your Skin

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Eyes Wide Open Illuminating Eyeliner Pen

Black eyeliner is something everyone needs in their makeup and cosmetics bag. It's a must. 

But what about white eyeliner? Eyes Wide Open does just what it says on the tin. This white felt tip eyeliner creates a distinctive and eye opening look once applied.

The white formula gives off the illusion of wider, bigger eyes. Once applied, finish the look off with one of our mascaras for even bigger eyes.

Lemon Meringue

Anti redness eyelid primer

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Highlighter



Nina Nesbitt

Night Glow

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Gossip from the Girls @W7

Official W7 Mission Statement

January 19, 2017

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”   We strive... Read More

Christmas Jumper Day - Save The Children

December 09, 2016

See all of the W7 staff in their festive jumpers for Save The Children and Christmas Jumper Day Read More
Lip Loving with W7 and Amy Brandon

November 24, 2016

Celebrity MUA, Amy Brandon gives you guys the best tips and tricks for a popping lip this Autumn season! Read More
Go Cat Crazy with The Cat Eye set

October 27, 2016

See my tutorial on how to get that perfect cat eye using our Cat Eye Bundle exclusive to W7 online! Read More