Metal Pout

Metallic Gloss

Pout Now

Face Shaping Contour Stix

Three sticks which will end up being your ultimate contour trio set. With two darker shades for definition and contouring and one highlighter to enhance cheekbones.

The three stick format enables strategic placement of shade and light. With a creamy formula and bendable results, you don't need to be a pro make-up artist to look a million bucks.

Glow Guru

Illuminating Face Cream

Glow NOW

Strobe Into Summer


Lip Explosion

The Ultimate Lip Palette

SHOP NOW

Gossip from the Girls @W7

Get Delicious! W7's Bold and Berry Palette!

June 22, 2017

W7 are delighted to announce the launch of their newest eye shadow palette to date. Delicious is an on-trend, vibrant eye colour palette featuring a... Read More

W7 Launch Vegan Range | VERY VEGAN

June 08, 2017

Check out our new Vegan Range for those who follow a vegan-friendly lifestyle. We hope you love it as much as we do! Read More
Monday Motivation *COMPETITION*

June 05, 2017

We may have a little competition to help you get through this dark and dreary Monday! Read More
Celebrity Make-Over at Westfield London

February 16, 2017

W7 have teamed up with Beauty Base in Westfield London on Saturday 18th February 2017 for a celebrity makeover event! Come and see Maria Fowler and Love Island's Kady McDermott for a one off event this Saturday! Read More