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Selfie Powder

Brighten Up Your Skin

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Colour Me Buff

W7's Colour Me Buff eye shadow palette contains 12 powdered eye shadow shades. The colours range from pinky nudes to coppers and browns that are long lasting and blendable.

The colours provide excellent coverage as they are highly pigmented and provide little fallout. Apply with or without a primer - these eyeshadows are not prone to creasing.

Due to its sturdy, metal tin, Colour Me Buff can be slipped into a handbag or luggage without the risk of damage when out and about.

Colour Me Buff provides classic and versatile colours to mix and blend to suit your ideal look.

W7 tip: Using the brush provided use shade "Earth" in your crease to subtly emphasise and define your eye look.


Lemon Meringue

Anti redness eyelid primer


The Metal Range

Nina Nesbitt

Night Glow


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Our 2017 W7 Girls... so far!

March 29, 2017

Take a look at some of W7's ambassadors for 2017! Read More
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W7 have teamed up with Beauty Base in Westfield London on Saturday 18th February 2017 for a celebrity makeover event! Come and see Maria Fowler and Love Island's Kady McDermott for a one off event this Saturday! Read More
Animal Welfare & Consumer Safety

January 23, 2017

W7 has never tested any of its products on animals. This policy has stood and has been strictly adhered to since the creation and inception... Read More

Official W7 Mission Statement

January 19, 2017

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”   We strive... Read More