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Mission Statement

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”


We strive to fulfil our mission by:

  • Minimising unnecessary, costly marketing and advertising expenditure
  • Creating innovative, eye catching, and desirable packaging
  • Creating cosmetic products of high quality
  • Always striving to improve and better our brand and product offer
  • Being at the cutting edge of trend
Our Values
  • We use the finest quality ingredients available
  • We manufacture products that are safe and kind to the user
  • We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products
Our Ethics
  • We do not test our products on animals regardless of the regulatory requirements we encounter
  • We always seek the best value and quality from every constituent ingredient
  • We endeavour to ensure that all our suppliers mirror our values and understand our principles
Our Ethos - Who will you be Today?
  • W7 gives it customers the ability and the flexibility to style themselves based on who they want to be.
  • W7 engages its customers by interacting with them directly using a variety of Media platforms
  • W7 enables its customers by making product available through direct and third party sales
  • W7 empowers its customers by seeking their feedback, interaction and views