In Europe cosmetic animal testing has been officially banned since 2013.
We are aware that in other parts of the world there is still a requirement to test on animals. Wherever and whenever we come across this requirement and are given no choice, we withdraw from our sales activity in the territory concerned.
W7 is keen for cruelty free alternatives to animal testing to become compulsory and animal testing overall to be ceased globally.
The W7 Foundation has been recently formed by our Directors to provide financial assistance to charities that endeavour to support the protection of animals. In 2017 our preferred charity will be The Blue Cross https://www.bluecross.org.uk/.Consumer safety is our top priority. Heavy metals such as TBTO (preservative) and other ingredients of concern are not added to our products and we ensure all raw materials comply with the strictest worldwide regulations (USA, Canada, EU, Japan, & Asia).
We strive to fulfil our mission by:
Our Ethos - Who will you be today?
Have you seen our Beauty Bus out and about around the UK?
Our Beauty Bus has been visiting local Beauty Outlet's and events over the last couple of months.Read More
So you may have seen some really exciting snaps of our trip to London yesterday!
Amy had her first experience on the W7 bus with her friends and it was a huge success!
This weekend the bus and Amy(!) will be coming to Cheshire Oaks Beauty Outlet to provide makeovers and fab W7 extras so make sure you come down!
Check out some of our shots below
As you may be able to see, some of our favourites such as Smokin' Glowcomotion and The Cheeky Trio also made a small appearance with Amy and her friends.
Stay tuned for more to come with Amy and W7